Sunrise Boosts Leads, Move-Ins with Deceptively Simple Tool

November 19th, 2015

A four-minute-long survey has made a senior living provider a winner in more ways than one. Sunrise launched the Care Questionnaire in late September 2014, and the website innovation showed immediate promise. Now, more than a year in, results show a noteworthy increase in leads and move-ins. The success has led to the provider winning [Read More]

Why All-in-One Senior Living, Primary Care is a Winning Bet

November 12th, 2015

Is traveling to a doctor’s appointment a thing of the past? One senior housing operator seems to think so. Through an innovative partnership, the company has primary care providers – specifically trained to care for senior living residents – keeping regular office hours at its communities’ on-site clinics, cutting transportation arrangements and other hassles out [Read More]

Watermark Achieves Breakthroughs with Staff-First Approach

October 28th, 2015

Senior living providers that are keen to innovate but feel like it’s impossible to get out of set patterns might look to Watermark Retirement Communities, one of the largest senior housing operators in the country, for inspiration. The Tucson, Arizona-based company has implemented a management approach that drives success by actively disrupting the status quo. [Read More]

When Residents Compete, Senior Living Providers Win

October 22nd, 2015

Cultural offerings in senior living communities are moving way beyond watercolor classes and the goal of feel-good expressiveness. Innovative programs are raising the stakes for residents by introducing a competitive element—and providers are benefiting with more customized marketing and a boost in referrals. From a holiday card contest to an opera singing competition that engages [Read More]

Senior Living Providers Plant Seeds and Watch Wellness, Sales Grow

October 12th, 2015

Senior housing providers are working with designers and architects on a solution that’s literally outside the box: creating innovative outdoor spaces to help residents relax and heal, while also driving sales and staff satisfaction. The benefits of memory care residents being more connected with nature are just starting to be measured, but the role gardens, [Read More]

How One Innovative Provider Could ‘School’ Its Competition

Old second hand books for sale in a street book market
September 29th, 2015

It’s not unusual for senior living communities partner with local schools and colleges to offer their residents educational programming, but one forward-thinking provider is taking the idea a step further and turning into a “university” itself. The educational initiative has increased resident engagement in programming with very little overhead — and the provider believes that [Read More]

How Sleek Design Is Transforming Senior Living Tech

Eatwell tableware set
September 23rd, 2015

The magic of technology isn’t only for the young and bold. As the largest demographic group of Americans enters retirement, many entrepreneurs are creating new designs to make life easier and more comfortable for seniors. One of the latest products that has created a lot of buzz in the tech world is the Apple Watch, [Read More]

The Cheerleader Effect: Buzzworthy Programs Increase Senior Living Referrals

September 18th, 2015

Bland walk-throughs and lackluster meet-and-greets as senior living sales and marketing go-tos are things of the past. Now, providers are stepping into the surrounding community in an effort to change perceptions on aging and boost occupancy, namely through locally focused marketing strategies. From a senior cheerleading squad that performs at a nearby university’s football halftime [Read More]

Uber Meets Amazon in Senior Living Service Platform

White Truck - Speeding on HIGHWAY
September 8th, 2015

Keeping senior living communities running at peak efficiency is no small challenge. These buildings or campuses often are vast, and managing them involves a long ledger of service tasks and costs—involving everything from keeping drains clear to making sure fire alarms are operational. In fact, service costs account for about 16% of the budget at [Read More]

3 Ways Innovative Memory Care Providers Are Saying No to Drugs

August 31st, 2015

When it comes to memory care, senior living providers are taking a hard look at how to reduce the number of medications that residents are taking. This is in part because of a years-long push among providers and other stakeholders to reduce the use of antipsychotic medications, which may have serious negative consequences for seniors [Read More]